Schtick Guest Blogs for Switchboard | Be Your Own Unicorn: Building a Strong Personal Brand

Thanks for inviting us to guest blog for you, Switchboard! It was great to share my thoughts with higher ed professionals about how to build a strong personal brand. 

There is so much buzz (read: extremely annoying buzz words) around building a strong personal brand. How can you own the internet? How can you make sure you are the go-to person for your area of expertise? The jargon and the tools suffocate, and at times, choke your very essence to death. As a recovering higher ed professional myself, I’ll offer some straightforward ways to unlock your inner unicorn and make the biggest impact on your campus. Read more on Switchboard's website.